LogoMark or Emblem Design
Creating the emblem was where I got to have the most fun with the Teens Liberia Logo Design. After catching a glimpse of something similar online, I decided to have a go at creating a face using a single line. I wanted it to be eye-catching but relevant to the organisation. I figured that an androgynous teenage African head would suit what they do well.
After sourcing reference images, I began to loosely draw around the face’s key features using my graphics tablet and pen. Once I was happy with the overall linework, I tidied the line-art illustration up to ensure the lines and curves all transitioned smoothly into each other and also played with the line weight to make it seem more organic.
The illustration of the logomark heavily influenced the logotype. It researched a wide range of fonts to see what would compliment the emblem. I wanted to link up the type and face linework, to make an inclusive design for the full logo. I, therefore, had to customise the lettering so that it would flow well into the face line art.