Property Maintenance BRANDING & WEB DESIGN
Logo, Brand Identity, Brochure and Website Design for Fix-it Direct – a subscription-based property maintenance company.
Skills: Logo Design + Branding + Graphic Design + Web Design + Illustration
Professional Property Maintenance Branding and Web Design Project
Fix-it Direct takes the hassle out of property upkeep with a seamless subscription service for landlords across the UK — no more chasing tradesmen or wrestling with last-minute repairs.
They needed a professional brand identity studio and website that would radiate trust, clarity and hassle-free reliability.
I got to work developing a fresh, modern logo that combined strong, distinctive typography with a simple, memorable icon, capturing the trustworthy, efficient spirit of their service. The property maintenance brand identity uses bold yellow colours alongside contrasting light and dark tones to create a striking visual appearance.
For the property maintenance website design, I focused on clear, intuitive navigation and a layout that flows like a well-oiled machine. The single-page, brochure-style design keeps everything simple: users scroll smoothly through the Fix-it Direct story, discover the benefits, and sign up with zero faff.
Custom icons highlight key subscription perks and tie the whole look together. The result is a brand and site that make landlords breathe a sigh of relief: “Finally! Someone’s got this covered.”
We’ve worked with Steve at Eyetooth Design on several websites, and he’s been fantastic every time. He’s creative, reliable, and really easy to work with. Steve has a great eye for design and knows how to bring ideas to life in a clean, functional way. He takes the time to understand what you need and always delivers on time, with excellent attention to detail. Highly recommended if you’re looking for someone who genuinely cares about doing a great job.
Sunny – Fix-it Direct / Blue House Lets
Logo Design and Property Maintenance Brand Identity
Fix-it Direct came to me with a handful of rough logo drafts from another designer, but they needed something more professional, memorable and commercially polished. That’s where considered logo design and brand identity work can make all the difference.
Logotype & Logomark
Many people assume you can just bolt together an icon and some text, but effective brand identity design involves careful planning, craftsmanship and a clear understanding of how the logo will be used. I created an angular, geometric emblem that works seamlessly with the custom typography. Whether the icon or logotype appears solo or together, it’s instantly recognisable — and always says “Fix-it Direct” loud and clear.
Property Maintenance Web Design
A Website to Help Landlords Manage and Maintain Their Properties
See the single-page brochure-style website design in all its glory.
20% off
Music Design
I enjoy the creativity that goes into designing music-related artwork, so I’m offering musicians or singers a 20% Discount!
Web Design for Property Maintenance Companies
When it comes to web design for property maintenance, your website should be as reliable and easy to use as your service.
Single-page Design
The Fix-it Direct site uses a single-page, scroll-friendly layout that feels more like an interactive brochure. Everything flows naturally: visitors learn what they need to know and can sign up with zero faff.
Shaped Elements to Reinforce the Brand
Many property maintenance websites can feel square, safe and forgettable. I used angled shapes and overlays to echo the logo’s style, reinforcing the identity visually throughout the site.
Intuitive Navigation
Navigation is smooth and intuitive, guiding landlords through the content like a clear story. They’re drawn in, informed quickly, and called to action without any confusion.
Bold Colour Scheme
The colour scheme uses high contrast and striking highlights to break up content and keep the design clean. The yellow, in particular, is chosen to work brilliantly on both light and dark backgrounds, maximising the logo’s flexibility and keeping the brand cohesive online and offline.
Typography
Generic sans-serifs? Not here. Instead, I chose a stylised, angular typeface that feels distinctive yet easy to read, helping the brand stand out while maintaining a polished, practical user experience.
Property Maintenance Brochure Design
Print-based marketing material for in-person meetings.
Print isn’t dead, especially when you’re sitting across the table from a new client. I created two on-brand brochures, an 8-page and a 4-page version, so Fix-it Direct could pitch dynamically depending on the client’s needs.
Each brochure design aligns perfectly with the website. The flow leads landlords to the next step: sign up online, request more details, or simply see how Fix-it Direct can make their life easier.
Bespoke Icon Design for Property Maintenance Brand
A subscription-based service can have lots of details, so I designed custom icons to highlight Fix-it Direct’s main benefits. Each icon works in harmony with the overall property maintenance brand identity, adding an extra layer of clarity without cluttering the design.
Old vs. New: A Property Maintenance Brand Design Refresh
Same Concept, Stronger Execution
Fix-it Direct’s old logo had the right idea: house and spanner, property maintenance made simple. But it lacked polish, impact and flexibility. I kept the original concept but overhauled everything else for greater professionalism, clarity and long-term usability.
Disadvantages of the Old Logo Design
- Generic, uninspired typography that wouldn’t stand out
- No comprehensive logo pack for different uses
- Overcomplicated logomark that didn’t relate to the text
- Inconsistent line weights and sizing
- An unbalanced colour palette — that yellow was more queasy than clean!
Advantages of the New Logo Design
- Unique, memorable lettering for instant recognition
- A complete, versatile logo pack in vector format
- Harmonised logomark and logotype for visual unity
- Bolder, cleaner icon for legibility at any size
- A carefully planned colour scheme that works on light and dark backgrounds
- A cohesive look that builds trust at every touchpoint
That’s what considered brand design can do: keep the core idea intact while making the whole identity sharper, stronger and more professional.
Project Outcome
Your Property Maintenance Brand, Fixed
Fix-it Direct now has a brand identity, website and marketing materials that all work as hard as their maintenance team. The result is clean, clear, confident and designed to convert.
If you need branding, brochure design or web design for a property maintenance company, you’re in the right place.
I’ll create the logo, brand identity, website and marketing materials you need, so you can get back to keeping your clients’ properties running smoothly.
