Security Company WEBSITE DESIGN & BRANDING
Brand Identity, Logo Design, Graphic Design and Website Design for Pagoda Security in Brighton.
Skills: Branding + Logo Design + Web Design + Graphic Design
Pagoda Security’s logo was featured by DesignRush in its selection of seven of the best blue logo designs.
See what they said about it:
Pagoda Security’s logo design by Eyetooth Design uses blue perfectly to convey security and safety without being too intimidating.
The bold sans-serif font used to spell the brand conveys authority, with the simple logo design giving it a professional yet approachable touch. It’s simple and clean, with angular lines that make it look modern.
Eyetooth Design are our go-to company for fast, flexible and professional work. We wouldn’t dream of going anywhere else.
Simon Errey – Pagoda Security
As Pagoda Security’s long-term Graphic and Web Designer, I have worked with the Brighton-based provider of security services and professional training since it began trading in 2009. Over that time, I have created and maintained its visual identity across the website, marketing materials, staff communications, signage and vehicle livery.
A major phase of this relationship involved refreshing Pagoda’s Branding and Logo Design, then redesigning the website around a more cohesive visual direction and an integrated ecommerce system for booking security training courses online. The project brought the different parts of the business together while giving the established company a cleaner, more contemporary presence.
Branding and Logo Design
Pagoda had built a strong reputation over many years, but elements of its visual identity no longer reflected the scale and character of the business. I simplified the existing logo into a cleaner, more adaptable wordmark that could work consistently across both its security services and training operations.
The wider identity grew from the logo’s strong angular forms. I created a new set of grid-based graphic elements, supporting shapes and compositions that added depth, movement and a technical quality across the website and marketing materials. Pagoda’s established blue palette was retained and refined, giving the designs greater contrast, flexibility and visual variation.
The resulting identity feels authoritative and professional without becoming cold or intimidating. Its recognisable shapes, colour palette and visual details create continuity across digital and print while allowing each piece to have its own layout, atmosphere and visual impact.
Website & Online Course Bookings
See the redesigned website and integrated ecommerce booking system in action.
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Music Design
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Steve at Eyetooth Design has looked after us since we began trading in 2009! Over the years he has helped our business grow and played a vital part in the roll out of our staff newsletters, the design features, promotional materials and of course the website which recently underwent a major overhaul with an e-commerce feature which now caters for all of our training courses that customers can book onto. This historically was a hugely time consuming task and has now freed up office staff to focus on other jobs. Steve listens, understands our business and what we are trying to achieve. He isn’t just a web designer or graphic designer alone, he brings with him great PR and marketing knowledge which helps us to lead our business. Lastly, while cost and price isn’t always the critical decision for us, Steve is probably the best value supplier we have found having enquired for others in the past to keep an eye on the market. Costs are all clear from the outset, no hidden surprises and he provides his service honestly with our interests at heart.
Lee Craig – Pagoda Security
Pagoda Website Redesign
I had designed Pagoda’s previous website around ten years earlier, and it had served the business well. As the company and its services expanded, the site needed a more contemporary visual direction, clearer structure, improved responsive behaviour and room for a fully integrated course-booking system.
I rebuilt the website around the refreshed identity, using the angular graphics, blue palette and new grid-based elements to create a bold, cohesive online presence. Strong imagery, animation and interactive details add movement and visual interest, while the layouts guide visitors through Pagoda’s services, training courses, careers and company information.
The redesign was not simply a visual update. It created a more flexible website that better represents the established business, works effectively across desktop, tablet and mobile, and provides a foundation for managing training bookings directly within the site.
Online Security Training Course Bookings
One of the main reasons for rebuilding the website was to bring Pagoda’s training bookings into a single, branded online system. Customers can view available course dates, reserve places, make payments and receive the relevant booking information, all through one system seamlessly integrated into the website.
I integrated and customised established WordPress ecommerce and booking systems around Pagoda’s requirements. Each course has calendar-based availability, online payment and automated confirmation emails, while staff can manage dates, bookings and customer information through the same website.
This was a more proportionate solution than developing a bespoke backend system from scratch, but it still involved plenty of problem-solving to make the different components work together smoothly. I have continued refining the system with Lee as Pagoda’s training operation has grown, helping to streamline the process and reduce the team’s administrative workload.
Signage & Vehicle Livery Design
After the refreshed identity was established, I applied it to Pagoda’s Security Response vehicles and site signage. The existing graphics still included older brand elements, so I supplied revised logos, layouts and production-ready artwork, together with clear artwork direction for the appointed printer.
The angular details and blue palette give the vehicles a striking, recognisable appearance while maintaining the professional tone expected of an established security provider. Seen across Brighton and the wider South East, the vehicles and site signage extend the visual identity into the physical environment and strengthen recognition beyond Pagoda’s website and marketing materials.
Brochures, Newsletters and Graphic Design
The refreshed identity was also carried across Pagoda’s brochures and staff communications. I redesigned the company brochure using structured layouts, bold typography, strong imagery and angular brand graphics to present its services, accreditations and company values in an engaging, professional format.
I also design Pagoda’s staff newsletters and a range of other promotional and internal materials. These communicate company updates, staff achievements, training opportunities and employee information clearly, while still feeling inviting and recognisably part of the same visual identity.
Carrying the colours, typography, grid-based elements and supporting graphics across each format creates a cohesive family of designs rather than a collection of unrelated materials.
From the logo and website to vehicles, signage and ongoing communications, this long-term collaboration has helped Pagoda build a distinctive and recognisable presence across every part of the business.
Reinvigorate your brand identity and website
Could your brand or website benefit from a fresh perspective?
Contact me to discuss Branding, Logo Design, Graphic Design or Web Design for your business.
