Mechanics REBRAND DESIGN
The Rebrand & logo design of Braeside Motors in Brighton.
Skills: Logo Design + Brand Identity + Web Design
Carl from Braeside Motors approached me to help him move away from an existing company, which he felt was not running his website and marketing very well. I was happy to help reinvigorate his online presence and ensure that it all had an up-to-date and consistent feel throughout all his marketing and website designs.
After assessing his existing marketing channels, I suggested that they should all be updated to create some consistency through the rebranding of his business. There were various different logos and styles used on his website, social media and other marketing, so they all needed to be unified.
As I’d worked with Carl before, he pretty much gave me free rein to do what I thought was best for the mechanics rebrand design. It was an absolute pleasure to work this way. Having the creative freedom with the rebrand artwork, meant I could get stuck in and immersed in the process. :)
Website Redesign & Rebrand
As this was the main thing Carl wanted to be updated and modernised, it was the next part of the rebranding process. During the logo redesign process, I had already created some elements to complement the logo. These branding elements were utilised to create a mockup of how I felt the site should look. They also solidified the basis of the visual brand elements and colour scheme.
Once I had developed the mockup in Illustrator and formulated how I’d like the site to function, I could then get stuck into the coding and interactivity of the site. A lot of the brand elements were intended to be interactive or animated on the website, so it’s always a pleasure to see the static mockup come to life.
Luckily, even though the existing site was not looking great, it had a bunch of copy that I could use to create the new website. I sourced all-new imagery and filled out the pages with the old site content in the new style I had formulated. I edited all the text to make it easier to read and to allow clear navigation of the site in conjunction with visuals that reinforced the copy.
By incorporating interactivity and subtle animations into the site design, I was able to grab customers’ attention and entice them to interact with the page. Whether this is to get them to click a link or keep reading, it will keep potential customers engaged and hopefully lead to sales.
I wanted to create a visual identity for the rebrand that worked seamlessly across everything, so got stuck into incorporating the redesigned brand elements and logo into their social network imagery. To do this, I created a new profile and cover imagery as part of the social media designs. You must plan for the images to be cropped and resized when viewed on mobile devices so that all the essential content remains visible at all times and that the designs work well on all screen sizes.
I decided to use the slide show feature for the Facebook cover area, as this allowed me to highlight some key services in the header section of the Braeside Motors Facebook page.
When creating an emblem or logo to use as the profile picture, you need to consider the fact that it will be converted into a circular space and reduced in size when showing on new posts and other areas of the page. Placing a logo that gets cropped, so it’s not visible or legible would be counterproductive.
Along with the standard changes, I also created imagery for the about us section and made general improvements to the content and functionality of the page. By listing the services offered, with images that tie into their relevant sections on the website, I was also able to market the business using an additional platform.