Maritime BOOKLET DESIGN & INFOGRAPHICS
Technical Cooperation Booklet and Infographic Design Created for the International Maritime Organization (IMO).
Skills: Booklet Design + Infographic Design + Graphic Design
The artwork needed to complement the IMO’s established branding while bringing a fresh visual identity to this particular publication. Bold colour, illustration, typography and varied page compositions create interest throughout, while consistent design details bring the booklet together as a cohesive piece across digital and printed formats.
Our organization has been using Eyetooth Design for our typesetting projects for some years now. Anything we send is always completed professionally and ahead of deadline. Definitely our “port of call in a storm” to the point that other departments within our organization are asking for his details.
Susan Wilton – IMO (International Maritime Organization)
Distinctive Booklet Design for Digital & Print
The booklet was designed to look vibrant, contemporary and visually distinctive in both its digital and printed forms. Bold imagery, custom infographic artwork and varied layouts give each section a different character, creating a publication that feels lively and engaging from beginning to end.
The individual pages work as complete compositions when viewed onscreen, while facing pages also form considered spreads when printed and folded. Typography, colour, illustration and spatial relationships are used consistently across the publication, allowing the layouts to vary without losing visual continuity.
Maps, charts, timelines, pathways and illustrated diagrams turn statistics, programme structures, regional information and strategic priorities into strong visual features. The infographics are integrated into the page designs rather than added as separate functional elements, helping visual appeal, clarity and communication work together throughout.
Creating the Infographic Artwork
Many of the infographics were developed through detailed discussions with the IMO team, identifying the information that needed the greatest emphasis and exploring the most effective and visually engaging way to present it. I transformed supplied data and technical content into maps, charts, timelines, pathways and illustrated diagrams, using colour, composition, iconography and visual hierarchy to give each piece a distinctive appearance.
The artwork needed to draw readers into the publication while remaining accurate and easy to understand. Consistent styling, labelling and colour relationships connect the individual graphics across the booklet, helping a diverse collection of information feel like part of one complete visual system.
I have worked with Steve on a recent publication, he is incredibly responsive, helpful and professional. Excellent work carried out in a superbly timely manner and to a very high standard.
Jamie Jones – GLoMEEP (department of the IMO)
Other Work with the International Maritime Organization
I have worked with the International Maritime Organization (IMO) for many years, supporting a wide range of its internal departments. Much of this work involves typesetting detailed documents, often alongside recreating low-resolution diagrams, redrawing technical figures or producing new artwork so that the finished publications feel clear, consistent and visually polished.
The wider relationship has also included logos and branding, visual communications, banners and occasional website design. The projects vary considerably in scale, subject and style, but each one requires close attention to typography, layout, accuracy and visual continuity while working within the IMO’s established brand.
This long-term collaboration has given me a strong understanding of the organisation’s visual requirements and the flexibility to support both highly technical documents and more creative, design-led communications for different departments and audiences.
Looking for Booklet Design & Infographics?
I create distinctive publications and infographic artwork that combine strong visual ideas with clear, effective communication across digital and printed formats.
