Great Goteley Wood LOGO DESIGN & BRANDING
Brand Identity Designs & Illustrations for Great Goteley Wood.
Skills: Logo Design + Brand Identity + Graphic & Web Design + Illustration
The logo design and illustrations shown here are part of the brand identity I created for Great Goteley Wood. They wanted logo and icon designs created, for their charcoal business, to go onto their packaging, business stationery and website. There was a fairly broad brief, which I got to experiment with, so I could provide a variety of options for the logo design.
After some brainstorming and throwing a few ideas around, we settled on the designs shown on this page. We felt that the natural feel of the illustrations worked well for what they were after. Once the design of the logo was approved, I then began designing icons to portray the characteristics of each wood type and developing their brand identity further.
Great Goteley Wood’s Branding
The Great Goteley Wood logo and brand identity, which consists of the logo design and bespoke illustrations, uses vector imagery created in Illustrator. Vectors allow everything to be reproduced clearly at any size. I always ensure that the quality is perfect, no matter where the logo is used. The illustrations needed to look more natural and hand-drawn. It is often a challenge to create digital artwork that looks natural due to the nature of and precision offered by digital.
For the font, I used ‘Bonzer – San Francisco’ for its clean lines and a subtle hint at spaghetti western styles. The small details help the text flow around the circular designs and add a little extra detailing.
The banner designs enhance the other line work while still keeping it all relatively clean. We felt that these framed the owl rather nicely and gave the text a beautiful area to sit within – while reinforcing the overall circular shape.
Owl Logo Illustration
The owl was based on a few photographs of tawny owls. I gathered a lot of references which were combined to ensure I got the characteristics correct while enabling the illustrated owl to fit well within the circular area between the logo text.
The client also asked me to incorporate oak leaves into the logo illustration. The initial idea was to have the owl sitting in an oak tree. After trying out a few ideas, I quickly realised that this would not read clearly at smaller sizes, as the owl would end up too small to notice within the tree. So, I instead illustrated an oak tree branch with a few leaves and acorns on it, for the owl to perch on.
Business Card Designs
We wanted to produce something a bit different, so we decided to go for a square format for the business cards, which were printed at Moo.com.
Using striking photos of charcoal as backgrounds further reinforces the wood’s main product.
Alternative Logo Designs
Check out some additional logo concepts and ideas generated for Great Goteley.