The Great Goteley Wood Logo Design & Branding was created for use on their charcoal bag packaging designs, website and other marketing which includes their company stationery. Although the logo is a digital vector, it still looks hand-drawn and natural to reinforce the organic feel of the woods.
The logo design and illustrations shown here are part of the brand identity I created for Great Goteley Wood. They wanted a logo and icon designs created, for their charcoal business, to go onto their packaging, business stationery and website. There was a fairly broad brief, which I got to experiment with, so I could provide a variety of options for the logo design.
After some brainstorming and throwing a few ideas around, we settled on the designs shown on this page. We felt that the natural feel of the illustrations worked well for what they were after. Once the design of the logo was approved, I then began designing icons to portray the characteristics of each wood type and developing their brand identity further.