Tarot BRAND & WEBSITE DESIGN
Logo, Branding and Web Design created for Gemma’s Tarot.
Client: Gemma’s Tarot
Skills: Branding + Web Design + Logo Design + Graphic Design
I was inspired by Steves website design and so was really pleased that he was keen to help me create my website. Steve created my logo and website and I think he did a great job. He was very helpful and easy to work with. He also worked on everything very quickly and efficiently. I would really recommend Steve. Thank you.Gemma – Gemma’s Tarot
Tarot Logo Design & Branding
The initial brief was to incorporate either floral elements or an emblematic ‘G’ using a pink and grey colour scheme. During the design process, I experimented with a range of colours and concepts. One of the ideas showed a gold foil colour scheme which I thought would add a bit of class, and Gemma loved the idea.

I wanted to keep the brand colours light and appealing so used a predominantly white and gold palette, with some dark grey to highlight important areas and provide a bit of contrast.
Gemma felt that using the ‘G’ emblem worked better than the floral concepts as it reinforced the business name. She also thought it was more in keeping with the tarot or spiritual reading aspect of her business.
You can see the final logo above along with a few of the initial concepts below.
Alternative Tarot Logo Concepts





Spiritual Readings Website Design
The site needs to provide information about Gemma and her spiritual reading services while also allowing customers to book readings online.
I created the site to be fully responsive and to look and work excellently on all devices. Through clever use of text animations and subtle interactive behaviours, the site captures customers’ attention, while leading them through the site and encouraging bookings.

Ecommerce & Online Shop for Tarot Business
During the Tarot Brand & Website Design, I developed some striking images to highlight the various Tarot reading services in the online shop. These images build on the tarot branding I set up but incorporate more intricate detail to portray the many different aspects of her spiritual reading services.
The online shop is both functional and pretty while allowing customers to book a reading from any device. The eCommerce area of the site incorporates easy online payments, product filtering and offers either quick booking or more info to be accessed.