Gas and Boiler Services BRAND DESIGN
Branded Artwork created for Commercial Gas & Boiler Services Ltd(CGBS).
Client: CGBS
Skills: Logo Design + Branding + Signage Design + Business Card Design
I created this brand identity to revitalise the designs of a Commercial Gas and Boiler Servicing company.
I wanted to achieve a more modern design (for an often outdated industry) that would capture potential clients’ interest.
By handling all of the artwork – starting with the logo and then creating their stationery and other marketing artwork, including their merchandise, vehicle signage and website – I designed a cohesive set of artwork that establishes the business’s visual identity.
Steve at Eyetooth Design has been absolutely amazing in implementing our rebrand and new website design. [ ] Every single feature we wanted implemented has been done with great ease and success, Steve has even made other additions that we never could have thought of. No stone was left unturned to say the least in regards to our web design and branding…
The CGBS Team
Van Sign Design
One of the most enjoyable aspects of the branding project was creating signage for their vehicles. The van livery designs (along with the business cards) helped me cement their visual identity’s style, elements and layouts. The logo was just the first step in producing a cohesive and striking brand identity.
Vehicle Livery Design Features
It’s too easy to simply plonk a logo and contact details onto a work vehicle, so I opted to do something more interesting by using a stylised version of the logo emblem (gas flame) to split the van in two.
This creates incredibly striking visuals, by making the entire front section of the van blue and incorporating a large visual that pulls the eye to the all-important contact details, logo and list of services.
Branded Uniforms & Clothing Artwork
Another important aspect of their branding is displaying their business’ visual identity on their work clothing and uniforms. This helps any passers-by know who they are and extends their reach as an outstanding company.
Whether it’s work shirts, hard hats, high-viz vests or anything else, they need to be clearly marked with the company logo and contact details (where viable).
Company Stationery Design
For the business cards, I continued the theme of the van, by incorporating a large emblem that splits the card in two and adds a striking splash of colour. The contact icons were also created, to save space and help break up the text with clear visual representations of each contact method.
Utilising a raised spot gloss on certain areas of the cards adds both a tactile and interactive feel to what is normally a very static medium. The raised areas, allow the business card to be felt while holding it and the gloss laminate makes those areas shine and interact with the light to catch the eye.
Old vs New Logos
Compare the New & Old Logo Designs by swiping the image.
Gas Company Logo Design
Last but not least, we come to the all-important logo!
Lots of thought and experimentation was put into the logo (and the rest of the Gas and Boiler Services Brand Design) to get both the typography, colour scheme, emblem and other aspects just right.
I also produced a wide range of different versions (colours variations, sizes etc.), to ensure that CGBS always have an applicable logo to use, no matter what scenario they find themselves in. Often single colour versions need to be used when there is no control over the background colours (see the clothing above). Different sizes and layouts are also required when space is restricted (e.g. social media profile pictures, responsive website headers etc.).
Below are just a few of the logo variations I produced as part of the CGBS logo pack.
I also designed their gas & boiler services online branding and website.
Follow the link below to view that.
