Commercial Gas Company BRANDING & LOGO DESIGN
A distinctive new Logo Design and visual identity created for Commercial Gas & Boiler Services (CGBS).
Client: CGBS
Sector: Commercial Heating & Gas Services
Services: Logo Design + Branding + Stationery Design + Vehicle Livery + Workwear Artwork
How Can Branding Create a Stronger Presence for a Trade Business?
For Commercial Gas & Boiler Services, I redesigned the logo and developed a distinctive visual identity that could be applied confidently throughout the business’s marketing. The resulting trade business branding gave CGBS a bold, recognisable presence across a wide range of formats.
I created the branding to give Commercial Gas & Boiler Services a more distinctive and contemporary visual presence. Beginning with a redesigned logo, I developed the wider identity across business cards, vehicle livery, workwear and other marketing materials.
Consistent colours, shapes and logo elements helped the designs feel visually connected while adapting successfully to very different formats.
The company name was particularly long, so I suggested using the acronym CGBS and developed a flexible logo system around it. This created a clearer and more memorable identity while retaining the connection to Commercial Gas & Boiler Services.
Steve at Eyetooth Design has been absolutely amazing in implementing our rebrand […] We were incredibly picky with a lot of the design, but Steve made everything seem so easy and seamless; it was honestly a joy working with him.
The CGBS Team
Commercial Vehicle Livery & Signage Design
One of the most visually distinctive parts of the project was extending the new identity across the company’s vans. The commercial vehicle branding developed the shapes, colours and composition established by the logo and business cards, creating a cohesive and immediately recognisable appearance.
Vehicle Livery Design Features
Rather than simply placing the logo and contact details onto the vehicle, I used an enlarged interpretation of the flame emblem to divide the van’s bodywork and give the overall composition a stronger sense of movement.
The solid blue front section and sweeping emblem create a bold visual contrast, directing attention towards the logo, contact information and key services. The result is distinctive from a distance while still presenting the practical information clearly.
Branded Workwear & Uniform Design
The identity was also adapted for polo shirts, hard hats and high-visibility workwear. These applications needed to remain clear and recognisable across different materials, colours and available print areas.
Simplified and single-colour logo variations maintained the visual identity where the full-colour primary logo was unsuitable, helping the branding remain consistent throughout the team’s working environment.
Business Card & Stationery Design
The business cards continued the visual direction established by the vehicle livery. An enlarged section of the flame emblem divides the composition, introducing a strong area of colour while maintaining a clear hierarchy for the contact information.
I also designed a set of matching contact icons to reduce visual clutter and make each method of communication quicker to identify.
Selected areas were finished with a raised spot gloss, adding a tactile quality to the cards and allowing the emblem and other details to catch the light. This gave the finished stationery additional visual impact without overwhelming the layout.
Old vs New Logos
Compare the old and new logo designs by swiping the image.
Commercial Gas Company Logo Redesign
The redesigned CGBS logo formed the basis of the wider visual identity. Considerable experimentation went into balancing the typography, colour palette, flame emblem and unusually long company name.
Using the shorter CGBS acronym created a more compact and memorable identity, while the full company name could still be included where space permitted. The flame-based emblem also provided a recognisable graphic element that could be enlarged, simplified or used independently throughout the wider branding.
I produced a flexible logo pack containing full-colour, single-colour, compact and emblem-only versions. These variations allowed the identity to remain clear across business cards, workwear, vehicle graphics, social media imagery and other applications with different proportions or background colours.
Need a Distinctive Brand Identity?
Let’s create a bold, memorable brand that makes your business impossible to overlook.
