Bespoke Web Design
The custom made website was created with the brand elements front and centre. I wanted to site to be a little unconventional, so used unusual shapes for the images and content areas. This helps to create a more immersive experience, with overlapping elements creating a sense of depth.
Careful consideration was put into the placement of the key areas. The logo and navigation are left-aligned in the browser window, while the content is spread out in the remaining space.
With movement and interactivity incorporated into the site, it helps engage the viewer and entice them into visiting other pages. The menu items both rotate slightly and have small arrows fly out from the text, while buttons on the site show an internal shadow which makes them look like they are being pressed/indented into the page.
Even though I created this site way back in 2016, I still think it holds up pretty well, due to the use of carefully considered responsive design and coding to create a unique visual experience on any device.