Mortgage Broker BRANDING
Logo Design & Brand Identity Created for Ed Batty Mortgages.
Client: Ed Batty Mortgages
Skills: Branding + Logo Design + Graphic Design
The Ed Batty Mortgage Broker Branding needed to be bright, inviting and modern. Ed wanted the logo emblem to incorporate a bat and a house, so we settled on this, which is a combination of a bat’s wing and a house roof. The brand also has to portray the three main areas of his mortgage broker business – Mortgages, Protection & Equity Release.
Mortgage Broker Branding / Identity Design
The Ed Batty brand elements need to work on many different levels. Careful attention was put into producing a range of logos (for use in alternate spaces and scenarios), as well as ensuring the logo works on both transparent and coloured backgrounds.
The see-through sticker shows how the logo works just as well on its own as placed on the blue pinstripe pattern.
Branded Stationery Artwork
One of the first steps in creating a mortgage broker branding is creating business stationery (business cards & letterhead). While I had already established the core brand elements when I started on the stationery, the business card and letterhead designs helped me refine the brand identity for use in the real world and ensure that it reads well in a variety of sizes and layouts.
The business cards were created in a range of colour schemes relating to the mortgage services that Ed offers. The printing uses an embossed spot varnish for the logo to give the cards that extra wow factor!
I created vector icons used on the stationery and website for consistency throughout the marketing.