Brand Guidelines Booklet
As Ed had already commissioned another company to create his website, it was essential to produce a set of guidelines to ensure consistency throughout all of his marketing designs.
The mortgage brand guidelines relate to all of the brand elements I created. They cover everything from the usage of colour schemes, background elements, logo variations, typography and more. Not having well-thought-out usage guidelines will often result in a messy approach to the various designs and incohesive marketing.
A lot of thought was put into ensuring that everything would work for both print and online media. The colours were specially chosen so that there was no difference between RBG and CMYK colour schemes. The pinstripe background pattern and gradients were designed to be both subtle and bright.
Happy accidents sometimes occur while experimenting with designs and layouts for branding. I noticed that when the pinstripe pattern, is overlaid on to the gradient background it creates a bit of an optical illusion when viewed at certain angles, which transforms it into a diamond/triangular pattern.