Consultancy Firm BRANDING & WEBSITE DESIGN
Logo, Brand Identity and Website Design created for TwentySix.
Client: TwentySix
Skills: Logo Design + Branding + Web Design
TwentySix entrusted me with the creation of their Logo Design, Brand Identity and Website Design. The consultancy firm specialises in benchmarking and reward services, providing thoughtful, accurate data and market intelligence for organisations.
Logo Design
The challenge in creating the TwentySix logo was to combine the numbers ‘2’ and ‘6’ into an emblem that suggested infinity, continuity and intelligent reward insight. I explored a range of concepts before refining the final direction through detailed discussion with the client.
Brand Colour Scheme
Although the primary colour direction was blue, with yellow or gold accents, selecting the right shades required careful consideration.
For a visually captivating brand identity, the relationship between colours matters. The palette needed to feel professional, distinctive and confident, while giving TwentySix enough warmth and character to avoid looking overly corporate.
The colour palette also needed to work consistently across digital and print, as colours can appear differently in RGB and CMYK formats.
Transforming the Consultancy Website Design for TwentySix
For the TwentySix website design, I created a professional, visually engaging digital presence that reflected the new brand identity and gave the consultancy a clear, confident online home. The site introduces the company, presents its specialist services and provides space for useful industry insight through curated articles.
TwentySix Consulting Website
Check out the design and functionality of the website.
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Music Design
I enjoy the creativity that goes into designing music-related artwork, so I’m offering musicians or singers a 20% Discount!
Bespoke Illustration for Icon Designs
A core part of the TwentySix Brand Identity was the creation of bespoke illustrated icons that could communicate complex consultancy services in a clear, distinctive and memorable way. Rather than relying on generic line-art graphics, I developed a more characterful illustration style that felt tailored to the brand.
My bespoke illustration services help brands communicate ideas, values and services in a more visually captivating way, adding personality and clarity where standard stock icons often fall short.
Alternative Concepts for the Logotype and Emblem
When developing a Logo Design and Brand Identity, exploring different ideas is an important part of the process. These initial concepts helped shape the final TwentySix logo, giving the client a clear view of the creative routes available before the final emblem was refined.
