Andy, from CIPHER Medical, approached me about redesigning his website for him. He had come across some of my other work and wanted to reinvigorate his online presence. He already had a website, but wanted it to look more appealing and add some extra functionality into it. Not only did I create a new look for the site, but also integrated an online shop and event/course booking and ticketing system into it as well.
During the site design, I also began working on some graphic design pieces. These included revising and recreating their logo as a vector file, developing brand guidelines (for both on and offline designs) and creating new signage and folder artwork.
Graphic Design for CIPHER Medical
I created a new strong brand identity for both their online and print-based artwork.
It is crucial to think about how online and offline media should be portrayed.
Online media allows much more movement and interactivity to grab customers attention while you also have to consider loading times and coding restrictions. For offline work, it’s possible to be more adventurous as they are static and file sizes are of little importance.
Banner + sign designs
I created several banner, flag and sign designs for CIPHER Medical.
You can see the folder artwork I created to accompany one of their courses here too.
The site redesign
Take a look at the CIPHER Medical website in action.
The website redesign
I completely overhauled the website, so there was quite a bit of work needed on the client-side. The client work included taking better photographs and rewriting or adding a lot of extra content that was lacking on the old site. I helped and advised on what would work best, so there was a lot of discussion around what was needed or improvements that could be made.
I added small touches of interactivity to the site and ensured that it was responsive, so worked equally well on both mobile and desktop devices.
We also realised that, even though the old system for courses and the online shop could be incorporated into the site, it would be better to recreate these so that they matched the styling and worked more seamlessly with the new site.