Burger Takeaway MENU DESIGN & BRANDING
Branding, Restaurant Menu Design, Food Packaging & Signage Created for Burger’Box in Seaford.
Skills: Branding + Logo Design + Graphic Design
Restaurant / Takeaway Menu Design
The Burger’Box takeaway menu design was created using the brand guidelines I set up when making their logo. It only uses two colours (clean white info on a warm black background) for a modern, striking & bold appearance.
Keeping the menu uncluttered and focusing on a great layout, while utilising subtle elements to tie in with the logo, keeps it all easy to reference and on-brand.
Extra care and attention need to be paid to the typography and layout of minimalist designs, as spacing issues are much more noticeable than on artwork that uses a lot of imagery.
Burger Restaurant Logo Design & Branding
When Afsar and Ashraf contacted me about creating the logo for their new takeaway called Burger’Box, they had already been playing around with some ideas. However, they needed a professional designer to breathe life into their rough drafts. So after a brief discussion, I began work on some concepts based on the examples and information they gave me.
The idea was to make a typographic logo (white on black) to be encompassed by a box. I decided that it would be great to work some imagery of a burger and a box into the typography. After rummaging through my font collection, I began experimenting with ideas to see where I could include the imagery, which resulted in a range of ideas/concepts.
Once they had chosen their favourite logo layout, I finalised and tidied up the concept design, so that it would look incredible everywhere. Creating their logo as a vector allows them to use it at any size while keeping it crisp and clear. Their menu, signs and social media (or any other marketing artwork) will not compromise quality.
Compare the custom typography and illustration used to create the burger takeaway emblem design to the base font.
See the difference between the final logo and the font used as a basis for the designs. The font is used as part of the branded designs, such as the menus.
Other Burger Logo Designs, Ideas and Concepts
I always create a range of initial logo concepts so that they can choose their favourite elements or styles which are fine-tuned to their preferences to get the perfect logo for their business. Here are a few to illustrate the various concepts that I designed.