Aromatherapy Web Design
The website for her Aromatherapy and Shamanic Practices was an important aspect of the branding project. COVID restricts seeing customers face to face, so she must have a strong online presence and a way to engage with her customers.
The site is designed using WordPress, which provides excellent content management so Arianne can easily update small aspects of her site herself. I incorporated some scroll-based animations to draw users in and encourage them to interact with the site.
I also positioned elements in a non-linear way by avoiding the typical grid system that is all too often used on websites. I feel that this encourages viewers to scroll down and read the content, as it is displayed in a less conventional but still visually appealing way.
The homepage is the most commonly visited area of a site, so it should provide enough information to encourage people to click through to find out more. This shows all the key information about the business in an accessible and straightforward way. With clear call to action elements, it also drives bookings, orders and customer engagement.
As Arianne is an artist, so the site also includes a blog, where she can share her incredible photography and poetry.