Logo Design + Brand Identity
A striking logo design with a consistent visual identity will help your business stand out, allowing you to increase awareness and exposure of your brand to generate more sales.
Brand Identity and Logo Design Service Areas
Logo design is the first step in any company branding and the most important start to a marketing campaign. The logo is the most recognisable element of your business and is the visual reference that ties in all your designs.
About my Logo Design Services
Logo design is the core of any branding solution. It should provide your company with an immediately recognisable visual identity which either portrays or reinforces what you do or your work sector.
As a logo designer in Brighton, I always create the logo design as a vector. Vector artwork can be resized to any size while retaining all its clarity and definition. Once the basis for the logo is produced, it can then be tweaked while retaining the branded elements within the designs, which allows for an evolution of ideas and a fresh take on designs, to keep the brand exciting and appealing while retaining the strong visual identity.
If you keep the logo clear and striking it will have maximum impact. A logo design should be kept clean, which means you should not use photographs or busy elements, which can’t be easily converted into different sizes.
I usually create a few versions of the logo because you may need one that is more like an emblem (square or circular) and an alternate version, that is a little longer. These are for use in different circumstances or spaces.
Every logo I create is designed specifically for you. It will be a unique starting point for the visual identity of your business. Once I receive a brief outline of what you’re looking for, I will provide you with a few different mockups, which we can fine-tune until you’re delighted with the finished product.
Hire a Local Logo Designer in Brighton
Contact me for a memorable and captivating logo design that will turn heads and get you noticed.
Brand Identity Design
A well-thought-out, cleverly designed brand identity takes your company to the next logical step of having a prominent theme behind all future designs. The brand identity designs include developing graphical elements (e.g. icon illustrations, style guides, etc.) colour schemes and typefaces for the design of company stationery and promotional material.
Brand Identity Design Details
The design of your brand identity will create the character behind your business and provide you with a recognisable identity for all your marketing.
Having a cleverly designed brand for your business is very important; it could even be the most valuable asset. If you invest wisely in your brand identity, it will raise the profile of your business and therefore increase your revenue.
By creating a strong visual identity, you ensure that users can immediately recognise your company. It should unite all your marketing material to create a noticeable relationship between your online presence and any printed material.
Your brand will influence how your users perceive your business, so have it designed professionally to portray you in the right light. If you get it done correctly, the first time around, it could save you a considerable amount of money in the long run. Imagine having all your company stationery and marketing printed without any consistency to it or a website that doesn’t tie in with your printed material. It would require a massive outlay of funds to get everything produced again so that you’re not alienating your user base with watered-down, inconsistent or confusing advertising.
I feel that a brand should not be static; it should always retain the core elements while evolving with the times; this keeps it fresh and inviting. Make sure that your marketing does not become stagnant and keep customers interested in seeing more.
Let me design it all properly for you to ensure you have everything set up correctly for the future.
Your Friendly Brand Identity Designer in Brighton with a bit of flair!
Get noticed, get busy and get paid.
Small Business Branding
Small business branding is ideal for startups and smaller enterprises for whom I can create the core branded files. The design process starts with a logo, stationery and basic brand identity, which will develop as the business grows.
Small Business Branding Specifics
Small businesses and startups will benefit significantly from a superbly designed visual identity.
Branding is not only crucial for big enterprises or corporations. You should have a brand for your business that conveys who you are and how you run your company or organisation. More people want to support smaller local businesses these days so be honest about who you are and what you do. You can still be stylish while you’re at it but don’t think you have to replicate the big boys. Let me create something unique and personal for you to be recognised for it.
If you are just starting your business, it’s of the utmost importance that you establish your brand identity as soon as possible. A strong visual identity will ensure that you can market your business correctly from the start. Imagine if you end up with a different appearance for each aspect of your marketing. If people view your website from your business card or other advertising, it will look like a different company. They may be worried that it’s not the right business and leave your site to look elsewhere. So in short, it adds a considerable amount of credibility to a business.
It should also engagingly represent your business ethos to reinforce your company’s principles and personality.
For smaller businesses it can be tailored to your exact needs which will vary depending on the industry, so feel free to get in touch with me to discuss your requirements or ideas further, I’ll be glad to help set up your bespoke brand identity.
Get your Small Business Branding Designed Today, by your Local Creative Designer in Brighton.
Corporate branding is suited to larger startups or existing companies looking to re-brand. Branding for a bigger corporation is a more extensive solution that could include anything from stationery to vehicle signs, promotional merchandise to an online identity along with a style guide for all future work.
Corporate Branding Design Info
The first step in the process is to create a vector logo that can be scaled to any size. Once the logo is completed, it is then time to choose a colour scheme, typeface, and distinct layout elements to be used in the branding. The design of the logo heavily influences the visual aspects of your brand.
Once the branding guidelines are set up, they should be used on all corporate stationery. The brand identity designs will include business cards, letterheads, compliment slips and other office material like receipts, forms and folders. It should also influence any advertising which can consist of flyers, posters, adverts, brochures or booklets.
Depending on the size and function of the business, it can also help develop the vehicle livery, clothing and other forms of advertising media. Another thing to consider when creating a corporate brand is the use of merchandising to get your name out there. These two points allow your company to market itself expansively. Wherever your staff go in their branded clothing or vehicles – or your merchandise distribution – will extend the range of your campaigns.
I think that branding should evolve with your company. When a business is expanding into multiple sectors, the evolution of its brand is particularly useful. Brand evolution means that each aspect of your company can have a parent entity or brand which influences its subsidiaries, while still allowing you to create some individuality between sectors. By creating a brand with the diversity of the company in mind, you can uniquely market each area, rather than diluting them into a large pool of products or services.
The same guidelines should translate across online media and websites. The key to a strong brand is a consistent visual identity that is immediately recognisable and related to your business sector.
Carefully considered and impressive design influences people’s perception of your business, ensuring it’s shown in the right light.
Get it done right, by your friendly, Brighton based, Corporate Brand Identity Designer.
Other Design Services
I offer a wide range of design services, so click the links below to see what else I can do for you.