Eco-friendly branding, logo & business card designed for ABRi-ÉCO Conseil.
Logo & business card designs for an eco-friendly property maintenance & renovation consultancy.
I designed the Abri-éco Conseil logo for a French company specialising in eco-friendly and economical property renovation. They make property diagnoses and advise on improvements to help save energy and be more ecological.
I created several different options of the Abri-éco logo design for the client to choose from. These varied from more literal examples showing a house and incorporating ecological elements like leaves to more abstract ideas. The client settled on this design, that is less obvious. It loosely conveys the roof of a building and the letter A, while the small leaf, used as the accent on the é, portrays the ecological aspect.
It is essential to ensure that a logo will work on a range of different backgrounds. At the very least, you should have two versions of the logo, to use on either a light or dark background.
With this logo, I put careful consideration into the colours used so that they would appear equally well on both a light and dark background colour. All that was needed was to change the text colour, while the emblem can be left as is.
Abri-éco business card design
The business card ties in with all the brand elements created as part of the logo design. I paid careful attention to the arrangement of the emblems on the back of the card. While the placement seems random, the spacing between each emblem is carefully planned to create a loose pattern.
I enjoy patterns that are not immediately obvious, which I feel create more visual interest and encourage viewers to linger a little longer on a design.
The one that got away . . .
When creating initial proofs of a logo for a client, I always provide a variety of options. This was one of the contenders.
You’ll notice that the company name evolved during the design process, by changing from ‘Abrieco’ to ‘Abri-éco’. Once you can view how certain lettering looks and works, it is possible to make tweaks to create an overall stronger brand. That’s why logo design should be one of the first steps in setting up a new business.